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Downturn is the key word for air conditioning industry in 2022. In fact, affected by factors such as the real estate downturn, the price rise of raw materials, the ongoing epidemic and the high penetration rate, the general electricity market, including air conditioning, has been in a deep downturn in recent years. In 2023, can the air conditioning industry rebound? How will the new technology trends and competitive landscape unfold? Where is the new blue Ocean market? Next, Ding technology net to predict the three trends of air conditioning industry in 2023.
Trend one: Fresh air conditioning continues to rise, two-way flow into a new focus of competition
Fresh air conditioning continues to sell well in recent years. From the data of Aowei cloud network, under the background of the overall market decline, online sales of new air conditioning in 2021 increased by 492.7% year-on-year, and offline sales also increased by 57.4% year-on-year. In the first half of 2022, the penetration rate of fresh air conditioners increased by 2.2% online and 2.6% offline. Online sales increased by 249% and offline sales by 17.9%.
However, the vast majority of fresh air conditioners on the previous market are one-way fresh air products, generally using micro positive pressure technology by introducing outdoor fresh air to squeeze indoor dirty air, to achieve the purpose of indoor fresh air. This technology is relatively mature, but the fresh air volume of some fresh air conditioners is not large enough, and the one-way air exchange efficiency is low.
To this end, Gree, TCL air conditioning and other companies have launched bidirectional fresh air conditioning products, which not only actively inhale fresh air, but also actively discharge dirty air. Bidirectional air exchange naturally improves the effect of fresh air circulation in the room. Ding technology network is expected to 2023 two-way flow fresh air conditioning products will be launched by more brands, and the price will be more friendly, fresh air conditioning thus into the new development stage of two-way fresh air.
Trend 2: The top three position is unbeatable, Hualing TCL continues to impact Ochs
In the air conditioning market in 2022, Gree, Midea and Haier have a relatively stable overall market position. The offline market share of the three brands exceeds 80%, and the online market share exceeds 70%. However, in terms of trends, Gree and Mei have lost market share, while Haier air conditioners have maintained positive growth.
In 2023, Ding technology network believes that Gree, Midea, Haier three giant competitiveness is still unsurpassed, the overall strength is far higher than other brands. Gree and Midea clearly intend to maintain profits in 2022, and the decline in market share may not become normal. However, there is a high probability that the share of Haier air conditioning will continue to rise. After all, compared with the previous two, Haier air conditioning has room to continue to rise, and at the same time, it is the most comprehensive in brand, scene and crowd coverage.
More suspense is Hualing, TCL air conditioning, air conditioning among the share of the battle. In 2023, Midea's Hualing has the opportunity to continue to attack by virtue of its supply chain advantages and cost-effective method. TCL Air conditioning, on the other hand, continues to grow rapidly by virtue of its continuous strength in the market of fresh air conditioning and its affordable price advantage. Previously, Oakes Air conditioning, the leading brand of second-tier brands, will face increasing challenges.
Trend 3: There is so much to be done with high-end intelligence, and the wearable scene cannot be ignored
In 2021, the number of air conditioners per 100 urban households in China will reach 162, and the popularity level of household air conditioners has reached a high level. The air conditioning industry has entered a development stage of replacing the existing stock with new ones. Data from ZhongYikang showed that in the first half of 2022, the retail volume and scale of household air conditioning market decreased by 20.1% and 14.1%, respectively. In the whole cold year of 2022, the retail volume and scale of air conditioning market were 43.57 million units and 15.05 billion yuan, respectively, down by 15.0% and 9.2% year-on-year.
In 2023, the air conditioning market is difficult to significantly correction, but structural optimization adjustment and smart scene new track opportunities still exist. Ding technology network believes that in the case of the whole consumer market presents an M-shaped structure, with differentiated technology and whole-process service force as the basis, driven by high-end brands such as Casady and COLMO, high-end air conditioning market will continue to expand and develop; In addition, the wave of smart home and whole-house intelligence will further drive the development of smart air conditioning. Meanwhile, the outbreak of demand for outdoor scenes will also explore new market opportunities such as wearable air conditioning.
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Jiangsu Jincheng Air Conditioning Engineering Co., Ltd. is a comprehensive manufacturer of special air-conditioning equipment design, production, installation, and commissioning of clean room, electricity, tobacco, civil air defense engineering, medical clean room, clean room, electricity, tobacco, civil air defense engineering, medical clean room. Mainly produce JCZK combined air conditioning unit, cooling tower, glass steel ventilated galvanized sheet pipe, stainless steel pipe, polyurethane ventilation pipe and air conditioning accessories, Jincheng air conditioner is wide, the type, the unique model, superior performance, and user Favused.
