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Since the beginning of the year, the air conditioning industry seems placid, in fact, the tide is surging. After Midea surpassed Gree in 2021 and completed the change of the "first" position, the air conditioning industry experienced a sudden change soon after the beginning of 2023. According to the market monitoring data of Zhongyikang in the 8th week, Haier rose one place among the top 3 brands in terms of retail sales share to the second place in the industry.
In the 8th week of 2023, Midea's market share was 35.9%, ranking first. Haier rose to second place with 26.3%; Gree ranks third with 24.8 percent. In the first week of 2023, Midea increased by 1.7 percent, Haier by 8.3 percent and Gree by 8.3 percent.
It can be seen that whether it is weekly data or phased performance, the air conditioning three strong have shown different trends, a dynamic reshaping of the pattern of competition drama is being staged.
The change in "Industry number two" may seem sudden, but it's not really a surprise. It should be known that Gree once held the "No.1" position in the industry for many years, but in recent years, it was constantly approached by the United States and retired to the second place in the industry in 2021. Among the top 3 brands, Haier's air conditioning is characterized by steady growth. Especially after the industry fell from the peak in 2017, most air conditioning enterprises entered the downturn channel. Haier's air conditioning growth trend is not reduced, and it will become the only brand among the top 3 brands to achieve positive growth in 2022. Therefore, in the marathon market race, the "first" can change, and the "second" can also change naturally.
From the dynamic trend of market share, the seat ranking of air conditioning three strong, is not unbreakable, unshakeable. After the opening of 2023, the competition between the three brands tends to be more intense, but the competition strategy is different.
In February, Gree carried out the multi-year "Grab Gree" activity around the country, attracting users with full reduction, lucky draw, gift, etc. Midea air conditioning is targeted to open the "fire March" promotion activities, strengthen the "popularization of air conditioning without wind", "increase the amount without price", "ten years warranty service upgrade" and other publicity efforts; Haier air conditioning started the "healthy air conditioning", launched the heat exchanger variable split technology, and released the industry's first "Home central Air conditioning Installation Service Standard", unified installation service standard.
Gree and Midea focus on the power of marketing and promote sales growth with strong promotional activities. Although Haier also attaches importance to the role of promotion, it focuses more on the innovation and upgrading of products, technology and services on the whole.
The author believes that at present, the air conditioning three is still the industry benchmark, Midea's comprehensive strength is strong, Gree's brand is profound, Haier's growth trend is rapid, the "first group" composed of the three brands can not be shaken by other enterprises, but the ranking of the three brands is still very uncertain, there is the possibility of continued change. Enough to live in a cleaner and better environment.
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Jiangsu Jincheng Air Conditioning Engineering Co., Ltd. is a comprehensive manufacturer of special air-conditioning equipment design, production, installation, and commissioning of clean room, electricity, tobacco, civil air defense engineering, medical clean room, clean room, electricity, tobacco, civil air defense engineering, medical clean room. Mainly produce JCZK combined air conditioning unit, cooling tower, glass steel ventilated galvanized sheet pipe, stainless steel pipe, polyurethane ventilation pipe and air conditioning accessories, Jincheng air conditioner is wide, the type, the unique model, superior performance, and user Favused.
